League Management Company’s (LMC) journey to raise the profile of Nigerian Professional Football League (NPFL) got a lift, yesterday, when Bitnob, a monetary service organization secured on bitcoin network, settled on a three-year sponsorship deal, which makes it the Elite supporter of the league.
At the uncovering of the partnership in Lagos, Bitnob CEO, Bernard Parah, said the deal is a vehicle to contact individuals, who need their answers in business and abundance creation and simultaneously give the organization amazing chance to add to the advancement of the homegrown league, which he portrayed as a public asset.
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Parah added: “This partnership takes us to the people that need our solutions and helps us work with the NPFL to develop our league for more possibilities.
Bitcoin, just like football, is about hope, oneness and freedom, and at Bitnob, we are excited to be making this happen to inspire hope and showcase possibilities in our own league. If we don’t believe in what is ours, then who will?”
Likewise talking at the occasion, League Management Company (LMC) Chairman, Shehu Dikko, portrayed the partnership as a marriage of football and innovation, which is basic to the following period of worldwide football.
He added: “We are excited to see young minds choosing to invest in the growth and development of our domestic league. Football is a major passion point in the country and we believe that the marriage of football and technology is critical to the next phase of the game in our nation.”
Dikko unveiled that Bitnob has been proficient in its dealings with the LMC, adding, “although we have a three-year deal, which officially starts from the 2022/23 season, Bitnob started implementing it immediately.”
He said the LMC decided to unbundle the NPFL brand such that it could accommodate multiple sponsors and different brands. “This is different from the former situation where we had one title sponsor to the league,” Dikko said.