Lionel Messi continues to make waves in Major League Soccer with Inter Miami, and his first playoff match with the Herons against Atlanta United marked yet another milestone.
This game, part of the best-of-three series with Atlanta, set a new record for sports viewership on Apple TV, highlighting Messi’s unmatched appeal.
The anticipation around Messi’s debut in the MLS playoffs was immense, drawing fans worldwide to tune in.
Apple TV offered the game for free through the MLS Apple Pass, and it was featured prominently on the Apple Store across key global cities, which helped drive viewership.
Though Apple has not released exact figures, impressive TikTok engagement can partially gauge the match’s popularity.
During the game, fans could follow Messi’s every move through a dedicated tracking camera streamed live on TikTok via MLS and Inter Miami’s accounts, creating an immersive experience for millions online.
Having secured a strong 1-0 lead at their home field, Inter Miami now heads to Atlanta’s Mercedes-Benz Stadium with a chance to seal the series and keep Messi’s championship ambitions alive. Another victory would end Atlanta United’s postseason run and propel Miami to the next playoff stage.
Leave a Reply