Lionel Messi is preparing for an exciting new chapter after his eventual retirement, as he has officially launched his own entertainment company.
At 37, Messi is still shining on the field, playing for Inter Miami, the MLS club owned by Manchester United legend David Beckham.
However, the eight-time Ballon d’Or winner is already exploring ventures beyond football, setting himself up for success after hanging up his boots.
Messi has partnered with SMUGGLER Entertainment to create 525 ROSARIO, a global content production company.
This new initiative will focus on producing family-oriented content, including premium television shows, films, live sporting events, and community-focused programs.
In addition, 525 ROSARIO will also specialize in branded content and commercials for athletes worldwide.
Expressing his enthusiasm for this new venture, Messi said: “Entertainment has always been a passion for me, whether it’s on the pitch or in other areas.I’m really motivated by the opportunity to work on this project with SMUGGLER Entertainment and to expand it globally, creating content and experiences that resonate on an international scale.”
Messi’s family will play an active role in 525 ROSARIO, aiming to establish the company as a leading force in global entertainment.
In a statement, they shared their vision: “Our goal is to inspire and connect with people around the world in new and exciting ways. We are looking forward to advancing in the entertainment industry by bringing innovative storytelling, programming, and experiences to a global audience.”
Since joining Inter Miami last year, Messi has been a dominant force in the MLS, recording an impressive 27 goals and 17 assists in just 31 appearances.
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