PSG star Kylian Mbappe looking to protect folded arms as intellectual property

Paris Saint-Germain forward Kylian Mbappe, who is reportedly set to join Real Madrid, is taking steps to protect his iconic goal celebration.

Mbappe’s celebration, where he folds his arms and hunches his shoulders, has become synonymous with his goal-scoring prowess.

According to reports from Cadena Cope, Mbappe is seeking brand protection for his celebration and his name.

This protection will cover the use of his celebration and name in 27 European Union countries, including Spain, where Real Madrid is based.

This move will legally establish his celebration and name as his intellectual property, requiring permission or potentially payment for any products or branding using them.

Mbappe has previously protected phrases like ‘Football has changed’ and ‘Don’t talk to me about age’ (in French) under brand protection.

This trend of brand protection is common among top football stars, with players like Vinicius Junior (3), Cristiano Ronaldo has six, and Lionel Messi also having four registrations to protect their personal brands.